India clings to cheap feature phones as brands struggle to tap new smartphone buyers
India faces challenges in attracting new smartphone buyers as many Indians persist with feature phones instead of upgrading.
MAIN POINTS
- India struggles to attract new smartphone buyers.
- Millions of Indians continue using feature phones.
- Many Indians avoid upgrading to smartphones.
TAKEAWAYS
- Smartphone market growth in India is hindered by consumer habits.
- Feature phones remain prevalent among Indian users.
- Efforts to shift users to smartphones face significant resistance.