X jacks up Premium+ prices 37.5%, hits some markets harder
X is significantly increasing its Premium+ subscription prices by 37.5%, with monthly and annual costs rising to $22 and $229, respectively.
MAIN POINTS
- X's Premium+ subscription price rises by 37.5%.
- Monthly cost increases from $16 to $22 in the U.S.
- Annual subscription cost jumps from $168 to $229.
- Price changes effective December 21.
TAKEAWAYS
- This is the largest price hike since Elon Musk's acquisition of X.
- Subscribers should prepare for higher costs starting December 21.
- The increase affects both monthly and annual subscription plans.
- X's pricing strategy reflects a significant shift in its service valuation.