‘Fortnite’ maker Epic Games launches its app store on iOS in the EU, worldwide on Android
Epic Games has launched its rival iOS app store in the EU and globally on Android, featuring popular games.
MAIN POINTS
- Epic Games has introduced a new iOS app store in the EU.
- The app store is also available on Android worldwide.
- Launch titles include Fortnite, Rocket League Sideswipe, and Fall Guys.
TAKEAWAYS
- Epic Games is expanding its market presence with a new app store.
- Popular games will drive initial user engagement.
- The launch signifies a direct challenge to existing app store ecosystems.