India’s Swiggy turns its Minis service for small businesses into a link-in-bio landing page
Swiggy is transforming its Swiggy Minis business into a link-in-bio service.
MAIN POINTS
- Swiggy is pivoting Swiggy Minis.
- The new focus is a link-in-bio service.
- Swiggy is a food delivery and quick commerce startup.
TAKEAWAYS
- Swiggy is diversifying its business model.
- Swiggy Minis will no longer operate as before.
- The link-in-bio service aims to leverage Swiggy's existing platform.