How VanMoof’s new owners plan to win over its old customers
VanMoof, now under new management after bankruptcy, offers a €1,000 discount to previous customers who pre-ordered e-bikes.
MAIN POINTS
- VanMoof declared bankruptcy last year, affecting around 5,000 pre-order customers.
- The company is now operational under new management.
- New management offers a €1,000 discount on new bikes to affected customers.
TAKEAWAYS
- Bankruptcy impacted approximately 5,000 customers with pre-orders.
- Current owners aim to regain customer trust with a significant discount.
- The discount strategy is a bold move to attract previously affected customers.