Instagram is beefing up its search to compete with TikTok
Instagram's head, Adam Mosseri, acknowledges the need to enhance the app's search functionality to better compete, especially among Gen Z users.
MAIN POINTS
- Instagram aims to improve its search functionality.
- Adam Mosseri admits Instagram's current search capabilities need enhancement.
- The improvements are intended to help Instagram compete more effectively.
- Gen Z users often prefer other social apps for search purposes.
TAKEAWAYS
- Instagram recognizes the importance of a robust search feature.
- Enhancing search could attract more Gen Z users.
- Competitive pressure is driving Instagram to innovate.
- User feedback influences Instagram's development priorities.