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“Awful”: Roku tests autoplaying ads loading before the home screen

Users express dissatisfaction and are ready to discard devices if current testing results remain unchanged.

MAIN POINTS
  1. Users are currently dissatisfied with their devices.
  2. There is a strong inclination to discard devices.
  3. The dissatisfaction is linked to ongoing testing results.
  4. Users' reactions depend on the outcome of these tests.
TAKEAWAYS
  1. Device manufacturers should address user dissatisfaction promptly.
  2. Testing results significantly influence user retention.
  3. Improving device performance could prevent users from discarding them.
  4. User feedback is crucial for device improvement strategies.
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