An ad giant wants to control your next TV’s operating system
Sonos is reportedly developing a streaming device that will operate on The Trade Desk's operating system.
MAIN POINTS
- Sonos is rumored to be working on a new streaming box.
- The device is expected to use The Trade Desk's operating system.
- This development could mark Sonos's entry into the streaming hardware market.
- The collaboration suggests a potential focus on advertising-driven content.
TAKEAWAYS
- Sonos may diversify its product line with a streaming box.
- The Trade Desk's OS could enhance Sonos's streaming capabilities.
- This move could position Sonos in the competitive streaming device sector.
- Advertising might play a significant role in the new device's strategy.