Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads
Perplexity is developing its own browser to gather user activity data beyond its app for advertising purposes.
MAIN POINTS
- Perplexity is creating a proprietary browser.
- The browser will track user activities outside the app.
- Collected data will be used for advertising.
- The initiative aims to enhance ad sales.
TAKEAWAYS
- User privacy may be impacted by data collection.
- The move could increase Perplexity's ad revenue.
- Developing a browser indicates a strategic shift.
- Users might face more targeted advertisements.