Peacock trained TikTokers to make content, and now four creators are getting original series
NBCUniversal's initiative to transform TikTok influencers into TV creators is culminating in the launch of four original series on Peacock.
MAIN POINTS
- NBCUniversal aimed to transform TikTok influencers into TV show creators.
- Four TikTok creators are launching original series on Peacock.
- The initiative started three years ago.
- The Hollywood Reporter announced the upcoming premieres.
TAKEAWAYS
- Peacock is expanding its content with new series from social media influencers.
- NBCUniversal's strategy involves leveraging social media talent for TV.
- This initiative highlights the evolving relationship between social media and traditional media.
- The success of these series could influence future collaborations between platforms.