Fitness tracker Whoop faces unhappy customers over upgrade policy
Whoop has revised its initial upgrade plans for the Whoop 5.0 fitness tracker, offering more flexible options for existing members who wish to upgrade.
MAIN POINTS
- Whoop initially required a 12-month subscription extension or a $49 upgrade fee for the Whoop 5.0.
- The upgrade fee for the model with EKG was set at $79.
- The company faced backlash over these upgrade conditions.
- Whoop has now adjusted its upgrade policy in response to customer feedback.
TAKEAWAYS
- Customer feedback can influence company policies and lead to more favorable options.
- Flexibility in upgrade plans can improve customer satisfaction.
- Initial upgrade plans may not always be well-received by the consumer base.
- Companies may need to balance profitability with customer loyalty when introducing new products.