Discord explores virtual rewards for its ad product as it prepares for a potential IPO
Discord is testing a virtual reward system called "Orbs" to boost user interaction with ads, coinciding with its IPO preparations.
MAIN POINTS
- Discord is experimenting with a virtual reward system named "Orbs."
- The system is designed to increase user engagement with interactive ads.
- Users earn Orbs by completing ad-related tasks called "Quests."
- This initiative aligns with Discord's preparations for a potential IPO.
TAKEAWAYS
- "Orbs" could enhance user interaction and ad effectiveness on Discord.
- The reward system may attract more advertisers to the platform.
- Discord is innovating its ad strategy in anticipation of going public.
- Users have an opportunity to earn rewards through ad engagement.