California bans loud commercials on Netflix, Hulu, and other streaming services
A new bill mandates that starting July 1, 2026, streaming services must ensure commercial advertisements are not louder than accompanying video content.
MAIN POINTS
- The bill targets streaming services' advertisement audio levels.
- Implementation date for the new regulation is July 1, 2026.
- Advertisements cannot be louder than the video content they accompany.
- The regulation aims to standardize audio levels across streaming platforms.
TAKEAWAYS
- Streaming services need to adjust ad audio levels by 2026.
- The regulation seeks to improve viewer experience by balancing audio levels.
- Compliance will be necessary to avoid potential penalties.
- This change aligns streaming services with existing broadcast standards.