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Onton raises $7.5M to expand its AI-powered shopping site beyond furniture

Onton, formerly known as Deft, offers an infinite canvas with AI-driven image generation to expedite user purchase decisions.

MAIN POINTS
  1. Onton was previously named Deft.
  2. Provides an infinite canvas for users.
  3. Utilizes AI-powered image generation.
  4. Aims to accelerate purchase decisions.
TAKEAWAYS
  1. Rebranding from Deft to Onton reflects a strategic shift.
  2. AI technology enhances user experience by generating images.
  3. Infinite canvas allows for expansive creativity.
  4. The focus is on speeding up the buying process.
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