VC Kara Nortman bet early on women’s sports, and now she’s creating the market
Women's sports are experiencing a significant growth period with new teams, league expansions, and increasing media rights, though there is cautious optimism about its sustainability.
MAIN POINTS
- Women's sports are currently experiencing a boom period.
- The Golden State Valkyries have joined the WNBA.
- The NWSL is undergoing expansion.
- Media rights deals for women's sports are increasing.
TAKEAWAYS
- There is cautious optimism about the sustainability of the current growth in women's sports.
- The addition of new teams like the Golden State Valkyries signifies growth in women's basketball.
- Expansion in leagues like the NWSL indicates increased interest and investment.
- Growing media rights deals suggest a rising commercial value in women's sports.