Amazon makes it easier to buy what you see on Prime Video
Amazon is deepening Prime Video’s shopping experience by adding product discovery across shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.
MAIN POINTS
- Prime Video now links entertainment content with shopping opportunities across thousands of titles.
- X-Ray helps viewers find products associated with shows, movies, and live sports.
- Amazon’s shopping app is integrated to support product discovery from video content.
- A new Lens-powered “Shop the Scene” feature lets users shop items seen on screen.
TAKEAWAYS
- Amazon is turning Prime Video into a more interactive commerce platform.
- Viewers can more easily identify and buy products featured in content.
- The integration spans multiple content types, including live sports.
- Visual search tools are becoming central to Amazon’s shopping strategy.