Roku’s new Labs hub brings experimental apps to the big screen
Roku’s latest OS update adds Roku Labs for experimental apps, expands personalized home screens to more markets, and introduces streaming subscription bundles, broadening customization and discovery options for users.
MAIN POINTS
- Roku Labs becomes a new destination for trying experimental apps.
- Personalized home screens are rolling out in additional markets.
- Streaming subscription bundles are now part of the update.
- The OS release focuses on improving discovery and user customization.
TAKEAWAYS
- Roku is using software updates to make its platform feel more flexible and personalized.
- Experimental features can be tested through Roku Labs before wider adoption.
- More markets will benefit from tailored home screen experiences.
- Bundled subscriptions may simplify access to streaming services.