Spotify expands its partner program for podcasts to 35 new countries
Spotify reported that after revising its video podcast creator terms in January, its payouts to creators have risen by more than one-third, suggesting the new terms may be driving higher creator compensation and potentially stronger platform engagement.
MAIN POINTS
- Spotify changed its video podcast creator terms in January.
- Payouts to creators have increased by more than a third since then.
- The company’s updated terms appear linked to higher compensation.
- The change may reflect Spotify’s effort to support video podcast growth.
TAKEAWAYS
- Policy changes can quickly affect creator earnings.
- Spotify appears to be investing more in video podcasting.
- Higher payouts may help attract and retain creators.
- The update signals growing importance of video content on the platform.